Your Design and Innovation Partner
getintouch@innofac.in

 

 




 

CONTACT US:

Let us discuss how we can help your organization.

CALL +91 9632722033
OR EMAIL US getintouch@innofac.in

DESIGN RESEARCH:

At INNOFAC, we believe a deeper understanding of customer’s needs, aspirations and environment is a sine-qua-non in creating successful products.

It involves deployment of investigative techniques as Ethnography, Contextual Enquiry and Participatory Research etc to glean information on aspects such as:

Opportunity sizing of the markets
Assessing market competitiveness and acceptability
Evaluation of existing product portfolio
Development or revamp of marketing strategy
Other pertinent product or market related factors

 

INDUSTRIAL DESIGN:


Our design approach incorporates user centricity as its core termed as “4-D”. It consists of:

Define- Clearly defined and articulated problem statement
Deep-dive- Gather deeper insights
Derive- Derive potential solution using methods as TRIZ, participatory design etc
Develop- Drive and refine solution through deployment of prototypes

It results in development of products that connect empathically to its users factoring in, ease of use, ergonomics and aesthetics.

 

BRAND DESIGN:



INNOFAC assists its clients in creating a positive impression of an organization and its product portfolio.

It entails strategizing in development of new brands, existing brands and extension of current brands including design and development of corporate identity, retail identity, and brand architecture.

 

 

BUSINESS DESIGN:



We render advisory services in development of new business models. It encompasses review and garnering of insights into consumers, emerging markets, competitive market behaviours and other extraneous factors with relevance on market/product positioning.

The resultant advantage assists clients in gaining a definitive edge over competitors by creating uncontested market space.